Thirty days after the commencement of voting on the 2023 Consumers Value Awards voting portal for the best value-for-money brand in fifty-two different categories, Dangote Cement leads the cement category with 50%, while Dangote Sugar leads the sugar category with 74%. Reload Multivitamin leads in the multivitamin category with 45% and Mouka Foam leads the mattress category with 72%.
Akonte Ekine, Chief Executive Officer/Analyst of BrandXchange, said this year’s edition of the Consumers Value Awards is already in top gear with the number of respondents to the voting platform as well as positive comments from regulators such as the Nigeria Communications Commission and the Federal Competition and Consumer Protection Agency.
He further stated that two months of voting is on (as the voting portal will close on 31st July 2023) for more consumers to validate their experiences with a vote for brands of value, which signifies the quality of brand acceptance in the marketplace.
Over three hundred brands are listed for voting in fifty-two categories on the voting portals, and the last month of voting has shown the position of brand performance.
Within the vegetable oil category, Power Oil is leading with 75%, while in Energy Drinks, Custard and Cereal categories, Lucozade Boost (55%), Checkers (98%), and Kellogg’s Cornflakes (49%) are leading.
The award is an initiative of BranXchange as one of its contributions to raising awareness for consumer satisfaction in the marketplace. The award will hold on 7th September 2023 at the Radisson Blu Hotel on Isaac John Street, Ikeja, Lagos.
Other categories leaders based on the one month of voting on the Consumers Value Awards portal are Guinness Stout (28%), Coca-Cola (51%), MTN (64%), Milo (74%), GTCO (32%), LG (65%), Chicken Republic (42%), Eva (28%), Spicy Biscuits (43%), DHL (81%), Jumia (93%), Bovas (45%), 5Alive (26%), Lagoon Hospital (73%), Leadway (61%), Read a Dream (32%), ViVA (39%) and Dano (56%).
Also, Mobil Super (81%), Spectranet (33%), Knorr (61%), Lush (70%), Malta Guinness (43%), Dulux (68%), Apple (29%), Kuda (23%), Toyota (65%), Mr Chef (80%), Indomie (88%), Gala (64%) and Stanbic IBTC (38%).
According to Damilola Jimoh, BrandXchange’s Event and Planning Director, more consumers are expected to vote on the website for another two months, stressing that all listed brands have been notified about the platform, nominations, and the need for them to vote too.
