Lagos, Nigeria – A new chapter in Nigeria’s sports betting market begins as Meridianbet, a global betting company with over three decades of experience, officially launches in Nigeria through a strategic partnership with Masterslive Network. Building on its success in African markets like Tanzania and South Africa, Meridianbet is set to bring a world-class betting experience to the Nigerian market.
The company enters this fast-growing sports betting industry with a strong focus on innovation, player protection, and a premium betting experience.
Commitment to Responsible Gaming
Announcing the launch, Lolu Desalu, Managing Director of Masterslive Network, highlighted the company’s dedication to responsible gaming:
“At Meridianbet, we are redefining the betting experience in Nigeria with an innovative and responsible approach. We directly address the addiction risks inherent in gaming, which is why we’ve implemented advanced player protection systems designed to create a responsible gaming environment. Our technology actively identifies problematic gambling patterns in real-time, while our partnerships with licensed addiction specialists provide comprehensive support for vulnerable players. We firmly believe betting must remain entertainment – never a dependency or financial solution.”
What Nigerian Bettors Can Expect
Nigerian bettors can now experience Meridianbet’s comprehensive sportsbook, featuring highly competitive odds on local and international sporting events, a dynamic online casino, virtual sports betting, Early payout (2UP) and up to 1000% accumulator bonus on odds of 1.15 and above. The platform stands out with its advanced Bet Builder, a unique betting option that lets players craft custom multi-selection wagers within a single event. Additionally, Meridianbet offers one of the most rewarding cashout limits in the market, with a maximum payout of N50 million on winning bets.
Backing this offering is Masterslive Network, a Nigerian gaming company specialising in game creation and social gaming. Their expertise transforms betting from a solo activity into a shared, interactive experience with features such as friend-based leaderboards.
“Meridianbet’s expansion into Nigeria marks a major step in the growth of digital sports betting across West Africa,” Oyindamola Ayoola, a seasoned industry product expert with Masterslive noted. “By combining data-driven market entry approach with Masterslive Network’s deep understanding of local betting preferences, Masterslive is delivering a tailored sportsbook experience that caters to both seasoned bettors and a new generation of digital-first players in Nigeria.”
Hassan Uthman, Vice President of Marketing at Masterslive Network, emphasized the meticulous testing behind the Meridianbet app:
“We understand that Nigerian players crave both excitement and trust in their gaming experience. That’s why we rigorously tested the Meridianbet app with influencers and betting enthusiasts, refining every feature to ensure an intuitive, seamless, and engaging experience tailored to our market.”
Uthman also emphasized that Meridianbet Nigeria balances exciting gameplay with responsible gaming tools, including custom betting limits, cooling-off periods, and reality checks.
Beyond traditional betting, Masterslive Network is developing new gaming innovations that leverage Meridianbet’s advanced technology while catering to the unique preferences of Nigerian players. The platform also includes essential responsible gaming tools, such as custom betting limits, cooling-off periods, and reality checks.
A New Standard for Digital Betting in Nigeria
This strategic partnership positions Meridianbet as a key player in Nigeria’s evolving digital betting landscape, raising the bar for platform reliability, technological innovation, and responsible gaming practices.
Join Today! Sign up now at https://meridianbet.ng/ to experience unbeatable odds, exclusive features, and a safer, more engaging betting environment.
About Meridianbet
Meridianbet is a well-established sports betting and gaming group operating in 18 countries across Europe, Africa, and Latin America. With 993 betting shops and a strong online presence, Meridianbet specializes in sports betting, casino games, and other fixed-odds gaming experiences.
Meridianbet operates primarily in regulated markets, with core operations in Serbia, Cyprus, Montenegro, Bosnia and Herzegovina, Tanzania, and Malta. The company employs approximately 1,500 people and leverages proprietary technology to provide seamless, multi-currency betting experiences across retail, desktop, and mobile platforms.
In addition to B2C operations, Meridianbet runs a B2B franchise model, licensing its proprietary sports betting technology to local partners operating under the Meridianbet brand.
About Masterslive Network
Masterslive Network is a dynamic and innovative gaming company dedicated to delivering thrilling betting experiences. With a diverse portfolio that includes sports betting, online casinos, and physical gaming spaces, Masterslive Network is committed to leading Nigeria’s gaming industry while expanding across Africa.
Driven by a passion for excellence, Masterslive Network provides world-class gaming products through advanced technology, innovative betting algorithms, and exceptional customer service. The company prioritizes community engagement, ensuring gaming is not only entertaining but also fosters connections, celebrates wins, and creates memorable experiences.
From employee development to reinvesting in new gaming opportunities, Masterslive Network remains focused on continuous growth, innovation, and enhancing the player experience.
